Brand Exploration
10% Happier
Design Directions
01
10% Happier
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Shades of Blue
DM Sans + Source Serif 4
All in on blue. Bold, confident, clean.
Episode
Meditation
Article
02
10% Happier
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Charcoal + Amber
DM Sans + Source Serif 4
Premium magazine. Dark + one warm accent.
Episode
Meditation
Article
03
10% Happier
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Bright Conviction
DM Sans + Space Grotesk 700
Bold, loud, takes up space.
Episode
Meditation
Article
04
10% Happier
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Diner Energy
Chivo 700 / 300
Bold, punchy, warm. Has guts.
Episode
Meditation
Article
05
10% HAPPIER
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Quiet Riot
DM Sans + Space Grotesk 700
Maximum confidence, minimum palette.
Episode
Meditation
Article
06
10% Happier
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Paperback
DM Sans + Literata
Literary, warm, highbrow.
Episode
Meditation
Article
Community
07
10% Happier
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Linen
DM Sans + DM Serif Display
Quiet elegance with warmth.
Episode
Meditation
Article
08
10% Happier
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Still Water
DM Sans + Spectral 600
Cool and collected. One warm ember.
Episode
Meditation
Article
Original Collections (for reference)
Collection 01
Modify
Directions we can take our existing design
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Collection 02
Bold
Bolder, experimental directions
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Collection 03
Classic
Subtler, more classic new directions
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Collection 04
Combination
"Dan's font" but new directions
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View Color Palette Exploration →