Brand Exploration

10% Happier

Eight design directions — same content, different identities. Each page shows a hero, feed layout, and podcast list so you can compare apples to apples.

Design Directions
01
10% Happier
Navy + Burnt Orange
DM Sans + DM Serif Display
Bold media brand. Warm + confident.
Episode Meditation Article
02
10% Happier
Charcoal + Amber
DM Sans + Source Serif 4
Premium magazine. Dark + one warm accent.
Episode Meditation Article
03
10% Happier
Storm
DM Sans + Lora
Contemplative, oceanic. The wild card.
Episode Meditation Article
04
10% Happier
Diner Energy
Chivo 700 / 300
Bold, punchy, warm. Has guts.
Episode Meditation Article
05
10% HAPPIER
Quiet Riot
DM Sans + Space Grotesk 700
Maximum confidence, minimum palette.
Episode Meditation Article
06
10% Happier
Paperback
DM Sans + Literata
Literary, warm, highbrow.
Episode Meditation Article Community
07
10% Happier
Linen
DM Sans + DM Serif Display
Quiet elegance with warmth.
Episode Meditation Article
08
10% Happier
Still Water
DM Sans + Spectral 600
Cool and collected. One warm ember.
Episode Meditation Article

Original Collections (for reference)
Collection 01
Modify
Directions we can take our existing design
Collection 02
Bold
Bolder, experimental directions
Collection 03
Classic
Subtler, more classic new directions
Collection 04
Combination
"Dan's font" but new directions
View Color Palette Exploration →