Bold
01
Bright Conviction
Volt + deep plum. Space Grotesk 700. The brand that walks in and takes up space — no italic, just scale and color doing the heavy lifting.
PLUM INK
VOLT
DEEP PLUM
COBALT
CREAM
FOREST
Plum Ink
Volt
Deep Plum
Cobalt
Cream
Forest
Space Grotesk 700 · one word at 120px · color does the rest
MESS.
Your mind is a bit of one.
Here's what actually helps.
10% HAPPIER
"Your thoughts are not facts. They're just your brain being extremely annoying."
— Dan Harris
Ep. 214
Tags
↗ New Episode ↗ Meditation ↗ Science ↗ Featured ↗ Interview
Volt + plum. Space Grotesk 700. Single word at 120px — scale replaces decoration. Quote card on full volt background: maximum contrast, no apologies.
02
Warm Intelligence
Brick + cobalt + maize. Fraunces italic — the serif with a sense of humor built into its letterforms. Quote card as a two-column editorial spread.
NEAR BLACK
BRICK
COBALT
PERIWINKLE
OAT
BARK
Near Black
Brick
Cobalt
Periwinkle
Oat
Bark
Fraunces 700 italic · huge · small roman contrast
Change
is possible.
Without a crystal. Without a retreat. Just good information and the will to use it.
10% HAPPIER
"Most of what you worry about never happens. The rest you can handle."
— Dan Harris
"
Tags
↗ New Episode ↗ Science ↗ Featured ↗ Meditation ↗ Interview
Brick + cobalt. Fraunces 700 italic at 110px. The two-column quote card with the left rule is an editorial format — more magazine than social. Cobalt as the Science tag is the surprise.
03
Confident Strange
Mint + green-black. Epilogue 900 all-caps — no italic ever. The quote card on mint background inverts the whole system and earns its surprise.
GREEN-BLACK
MINT
SIGNAL RED
PARCHMENT
GRAPE
LIME
Green-Black
Mint
Signal Red
Parchment
Grape
Lime
Epilogue 900 · all-caps only · no italic · 80px stacked
YOUR
BRAIN
IS NOT
BROKEN.
Just untrained. There's a real difference. And the difference matters.
10% HAPPIER
"ANXIETY IS JUST EXCITEMENT WITHOUT A PLAN."
— Dan Harris
Tags
↗ NEW EPISODE ↗ FEATURED ↗ SCIENCE ↗ MEDITATION ↗ INTERVIEW
Mint + green-black. Epilogue 900 all-caps. Quote card on full mint background is the system's biggest surprise. The three-dot mark earns its keep. Tags card on grape puts all three accent colors on display.
04
Paperback
Forest + coral + butter. Young Serif mixing upright and italic in the same display headline. Literary, warm, a little dog-eared.
INK
FOREST
JADE
BUTTER
PAGE
SLATE BLUE
Ink
Forest
Jade
Butter
Page
Slate Blue
Young Serif · upright + italic mixed in display · large
Your brain
is doing its
best.
Its best is kind of terrible.
"
10% Happier
"Compassion for yourself is not weakness. It is the precondition for everything else."
— Kristin Neff
Ep. 203
Tags
↗ New Episode ↗ Science ↗ Featured ↗ Meditation ↗ Interview
Forest + coral + butter. Young Serif. Mixing upright and italic in one display headline is an old editorial trick — feels like a book title. The oversized ghost quote mark stops the forest card feeling empty.
05
DINER ENERGY
Navy + tomato + yellow. Chivo 900 at display, 300 italic as subtext. The contrast between them IS the personality. Quote card in yellow — warm and loud.
NAVY
TOMATO
YELLOW
CREAM
TEAL
CYAN
Navy
Tomato
Yellow
Cream
Teal
Cyan
Chivo 900 · 90px display · 300 italic subtext
10%
HAPPIER.
(That's a lot, actually.)
10% HAPPIER
"You are not your thoughts. You are the one watching them being annoying."
— Dan Harris
Ep. 198
Tags
↗ New Episode ↗ Featured ↗ Meditation ↗ Science ↗ Interview
Navy + tomato + yellow. Chivo 900/300. Quote card on yellow — warm, loud, confident. The 900/300 pairing creates built-in wit: the serious statement, then the casual aside.
06
QUIET RIOT
Near-black + warm white + electric blue. One accent color used as a scalpel. Statement card replaces quote — more distinctive, more this brand.
NEAR BLACK
WARM WHITE
ELECTRIC BLUE
FLASH YELLOW
CHARCOAL
Near Black
Warm White
Electric Blue
Flash Yellow
Charcoal
Unbounded 700 · vertical left rule · orange used once
YOUR MIND
IS A TOOL.
USE IT.
10% HAPPIER is not a small thing. We'll show you how to get there.
10% Happier
LESS
SUFFERING
IS POSSIBLE.
Weirdly, that's true.
Tags
↗ New Episode ↗ Featured ↗ Science ↗ Meditation ↗ Interview
Near-black + electric blue (not pink). Unbounded 700. Orange replaces the pink — warmer and more confident. The statement card drops the quote format entirely: a bold declaration is more this brand than a pullquote.
07
Soft Science
Deep teal + teal blue. Libre Baskerville bold upright at display. The quote card uses large italic — a different mode from the display headline.
DARK BROWN
DEEP TEAL
TEAL BLUE
SAND
CHALK
SAGE
Dark Brown
Deep Teal
Teal Blue
Sand
Chalk
Sage
Libre Baskerville 700 upright · large · italic only in cards
The science
of feeling
better
is real.
And kind of wild. We talk to the researchers and translate it.
10% Happier
"You don't have to enjoy the present moment. You just have to be in it."
— Dan Harris
"
Tags
↗ New Episode ↗ Science ↗ Featured ↗ Meditation ↗ Interview
Deep teal + teal blue. Libre Baskerville 700. Bold upright for display authority; italic in the quote card creates mode shift. The circular quote mark is a small but distinctive detail.
08
Late Night Brain
Midnight + lemon. Playfair 900 italic at massive scale — theatrical, confident. Quote card on deep red with the headline running very large.
MIDNIGHT
LEMON
DEEP RED
WARM WHITE
VIOLET
LEMON
Midnight
Lemon
Deep Red
Warm White
Violet
Lemon
Playfair 900 italic · mixed scale in one headline
Here's what nobody tells you
about your
own mind.
"
10% Happier
"Meditation is not about being calm. It's about seeing clearly."
— Dan Harris
10%
Tags
↗ New Episode ↗ Featured ↗ Science ↗ Meditation ↗ Interview
Midnight + lemon. Playfair 900 italic. Two sizes in one headline creates theatre. The circular "10%" badge on the quote card is the small persistent mark worth developing — it lives in the corner of everything.
09
Raw Matter
Charcoal + orange + slate. Familjen Grotesk 700 — no decoration. Quote card on slate uses a horizontal rule system for rhythm instead of a centered pullquote.
CHARCOAL
CRIMSON
SLATE
LINEN
UMBER
CITRON
Charcoal
Crimson
Slate
Linen
Umber
Citron
Familjen Grotesk 700 · direct, 80px, no ornament
YOUR BRAIN
IS NOT
BROKEN.
Just untrained. There's a real difference. And the difference matters.
"Noticing you've been distracted is not failure. It is literally the practice."
— Dan Harris · Ep. 201
10% HAPPIER
Tags
↗ New Episode ↗ Science ↗ Featured ↗ Meditation ↗ Interview
Charcoal + orange + slate. Familjen Grotesk 700. The horizontal rule system gives the quote card a typographic signature — rules of different weights and colors create rhythm without decoration.
10
Good Grief
Deep teal + warm black + forest. Hanken grotesque and Fraunces italic mixed in the same headline. The warmest direction in the set — a hug from someone smart.
WARM BLACK
DEEP TEAL
DEEP FOREST
CREAM
SAGE
PLUM
Warm Black
Deep Teal
Deep Forest
Cream
Sage
Plum
Hanken 500 + Fraunces italic · mixed in same headline
You're not bad
at this. You just
haven't started.
There's a real difference between those two things. Dan Harris is proof.
10% Happier
Self-improvement doesn't have to feel like a punishment.
That's kind of the whole point.
Dan Harris
Tags
↗ New Episode ↗ Science ↗ Featured ↗ Meditation ↗ Interview
Deep amber + forest (no pink). Hanken + Fraunces mixed. Teal replaces amber — warmer, bolder, no gender read. The mixed-typeface headline is the signature move: grotesque hands off to italic serif mid-sentence.